Here are some links to articles that discuss Editorial Calendars and Media Databases How to pitch a busy TV reporter By Bill Sweetland http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing &mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4& id=052DC6B34D5A4760B15BA3A534BFA927&AudID=BDFEA227D6284061A0F6341630173E68 Make Editorial Calendars Work for You By Margie Zable Fisher WomenEntrepreneur.com http://www.foxbusiness.com/personal-finance/women-business/article/make-editorial-calendars -work_506590_34.html How to Pitch a Story to the Media By Rebecca Wicks http://www.ehow.com/how_2091269_pitch-story-media.html Evaluating editorial calendar opportunities http://inmedialog.com/index.php/archives/evaluating-editorial-calendar-opportunities/ Media and Blogger Relations: Push - Pull Strategy By Jeff Quipp President of Search Engine People Inc. http://www.aimclearblog.com/2008/03/20/sports-bras-media-mentions-authority-building/ Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts By Shannon Cherry, APR, MA http://ewritersplace.com/a418.php Editorial Calendars and Professional Blogging http://www.problogger.net/archives/2007/09/07/editorial-calendars-and-professional-blogging/
